How Sports Have Become Global Businesses


Today, sports are a global business, and the marketing power of transnational corporations is apparent. Transnational corporations compete to market every kind of product to the broadest possible consumer base, and modern sports are no exception. Not only are they a source of pleasure, but they have also come to symbolize power, prestige, and distinction. Let’s take a closer look at the economics behind modern sports. Here are some ways in which they have become global businesses.

Emotions: An important aspect of sports is the way in which athletes experience their own and others’ evaluations of their performance. Some feelings are anticipatory before a performance, while others arise during the actual performance. In addition, sports have a subculture of emotions, which has established rules for athletes’ behavior during national anthems and post-game celebrations. The idea of sports records dates back nearly 200 years. But, how do we define them?

In the United States, the origins of sports are varied. William Morgan and James Naismith introduced basketball and volleyball to the country. Both sports evolved out of the perceived need for games that could be played indoors in cold New England winters. The games became popular around the world after the World War II. The popularity of these games has surpassed any other form of sport. Its popularity is increasing around the world, and its participants are affecting society in profound ways.

Golf and cheerleading, as well as fishing and dancing are often considered sports. Although they may not be the best-known forms of sports, they all involve physical exertion. In addition, they may also be considered pastimes, but are often considered part of a larger cultural activity. And motorsports require skill to win. If you are trying to learn the English language, try one of these games out. You might surprise yourself!